Marketing

Search Engine Optimisation

Plan your site to make it search engine friendly. This activity, known as Search Engine Optimisation, makes it easy for Google, MSN and the other major search engines to find and index your site. Correctly optimised pages will rank higher in the search engines for key phrases relevant to your site.

Search Engine Promotion

Even if your site is optimised for the search engines it can take some time for them to find your site in the first place. More established sites will often rank higher than you. Some companies offer services that will
speed up the process of search engine inclusion or boost your position in search results by improving site rank.

Pay Per Click Advertising

Immediate, cost effective traffic building
Search Engine Optimisation (SEO) activity can take weeks or months to raise your site to the top of the search listing and begin attracting visitors. Even when you do reach the top, there's nothing to stop your competitors from knocking you off the top spot. Pay per Click (PPC) advertising produces immediate results. If your campaign goes live at 9am you will have your first pay per click visitors by 9.05!

There are three main PPC ad networks for UK & Europe:

Google AdWords
Yahoo! Search Marketing
Microsoft adCenter
Together, they offer an internet audience reach in excess of 80%.

Advantages of Pay Per Click

Pay Per Click ads are a great example of permission based advertising – people use search engines when researching future purchases and they actively scan the ads to see if there are any good matches for their needs. Indeed, we have many ads that attract 30% click through and higher - this indicates that people are reading the ads, not the general search results, when they are in 'purchase mode'.
You control ad spend. You can stop running your ads at any time, so there are no runaway costs.
Measurable ROI - Reports show which keywords are clicked. Tracking on your website lets you analyse ROI from each ad treatment.
If it's so easy, why should you outsource PPC advertising?
Outsourcing PPC advertising to Spex will increase your return on investment (ROI). Our experience with PPC means that we can deliver more, better targeted visitors per £1 spent.

Google AdWords Advertising

Here’s how Google AdWords works:

Write a short text ad with a link to your website.

Select keywords relevant to your website.

Decide a maximum amount you are willing to bid for each click to your website
Set a daily budget
Within minutes your Google AdWords ad will be 'live' and ready to attract visitors.
Advantages of Google Adwords
Permission based advertising – people use Google AdWords when researching future purchases.
You control ad spend - no runaway costs.

Measurable Return On Investment (ROI) - Reports show which keywords are clicked. Tracking on your website lets you analyse ROI from each ad treatment.
Why should you consider outsourcing Google AdWords advertising?
We firmly believe that outsourcing Google AdWords and other PPC advertising to Spex will increase your return on investment (ROI). Our experience with Pay Per Click Advertisign means that we can deliver more, better targeted visitors per £1 spent. We identify the keywords that convert and reject the high cost, low converting keywords that drain your online advertising budget.